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STRATEGIC THINKING, HANDS-ON EXECUTION
I get under the skin of businesses to uncover the angles others miss - the stories that shift perception, strengthen reputation and connect with the audiences that matter most.
Over the course of my career, I've led communications for global agency networks including Ogilvy, Hill & Knowlton and Iris Worldwide, as well as organisations including Reckitt and ABB.
This breadth of experience enables me to quickly understand business challenges and translate complex propositions into narratives that drive understanding, engagement and action.
I'm a straight-talker, a collaborator and someone who cares deeply about the work I deliver. My reputation is built on results, and I approach every brief with energy, curiosity and commitment.
From strategy to execution, I work as an extension of your team - proactive, positive, and focused on bringing fresh ideas, energy and momentum.
For specialist briefs, I can draw on a curated network of best-in-class freelancers to deliver at scale.
Working with leading agencies and brands
Working with clients globally
Cannes Lions Award winner
Projects.
TURNING INFLUENCE INTO IMPACT
SHAPING PERCEPTION. BUILDING TRUST
Reputation Management
Your reputation speaks before you do. I help build trust, strengthen credibility, and shape how you’re perceived through strategic reputation management, communication, and brand positioning.
MESSAGING & POSITIONING
Your message shapes how people see your brand. I help define what you stand for, communicate with clarity and confidence, and position you in a way that connects with the right audience.
CAMPAIGN & LAUNCH MANAGEMENT
Successful launches need more than attention - they need momentum. I help plan, manage, and execute campaigns and launches that build anticipation, increase visibility, and create lasting impact.
MEDIA RELATIONS
Visibility starts with the right conversation. I help build strong media relationships, secure meaningful coverage, and position you as a credible voice within your industry and beyond.
STRATEGIC ADVISORY
Clarity creates confidence. I help navigate complexity, make informed decisions, and develop clear strategies that support long-term growth, positioning, and impact.
LEADERSHIP VISIBILITY & INFLUENCE
Influence is built through visibility, credibility, and consistency. I help senior leaders build lasting influence through executive profiling, thought leadership, speaking opportunities, awards strategy.
INTEGRATED CAMPAIGNS
Impact comes from consistency. I help create and manage integrated campaigns that align channels, messages, and audiences to increase visibility, strengthen engagement, and deliver measurable outcomes.
ISSUES & CRISIS MANAGEMENT
When issues arise, every response matters. I help organisations prepare for, manage, and respond to reputational challenges with clear communication, strategic counsel, and decisive action that protects trust and strengthens resilience.
"Poppy transformed Collider’s profile from very little visibility to real momentum. Within a month of being appointed, she secured a double-page feature in the Evening Standard and significantly raised Collider’s presence in the trade press, smartly leveraging our assets, insights and IP into impactful coverage. As well as being highly effective, she is great to work with - positive, collaborative and a real team player."
Anton Jerges, CEO, We are Collider
"I’ve had the pleasure of working with Poppy on PR, and in particular, developing an engagement agenda for Cannes Lions. What sets her apart is her combination of insight and strong relationships. She’s well-connected, with a network that spans across the industry, and she knows how to open the right doors at the right time. Even away from the festival, Poppy helped us secure valuable media coverage from the marketing trade to the financial press. On top of all that, she’s a pleasure to work with, smart, reliable, and always a step ahead."
Martinne Geller, Director of Communications, Reckitt
"I worked with Poppy for more than two years as Hill & Knowlton and Cannes worked together on a variety of fronts. Professional, hard-working and passionate about what she does, Poppy has the experience, the track record, the creativity and the nouse. If I were you I'd snap her up!"
Philip Thomas, Chair, Cannes Lions
“Connected, focused and effective; Poppy took the time to understand us and our business and power up our PR. This put us in the news and on the map. A positive joy to work with, I thoroughly recommend you call Poppy to help you take your business to the next level.”
Graham Dodridge, Founder and Chair, Silver Agency & Gyro
"We had the great pleasure of working with Poppy to help improve our profile. She's strategically strong and creatively excellent, helping us to come up with a series of initiatives that really dialled up our reputation. Not afraid to be firm and strong when managing multiple stakeholders but all delivered with high levels of Poppy's positivity and energy made the whole experience a winning one".
Ed Brooke, Executive Partner, Leith
“I worked with Poppy at Ogilvy UK where she led and managed external communications across the group of agencies. Her expertise, leadership and pro-active approach to PR, meant we enjoyed excellent coverage across key industry and non-industry titles and associated accolades including Agency of the Year. I would grab the opportunity to work with her again!”
Gemma Batterby, Managing Director & Co-founder, Free turn
“Smart, well-connected, and always professional, Poppy is a pleasure to work with. She is tenacious and committed to delivering high quality work, whilst being easy to collaborate with, and never precious. I really value her insightful comments and her straight-talking approach and hope to work with her again in future.”
Charlotte Bunyan, Head of Strategy & Innovation, We are Collider
“Poppy is hugely experienced, professional and knowledgeable. She has both agency and in-house experience and works brilliantly with clients and senior agency colleagues alike. I'd work with her again in a heartbeat.”
Jane Douglas, EVP, EMEA Communications and Marketing, Weber Shandwick
I help brands communicate with clarity, confidence and impact.
I help clients shape their stories, strengthen their reputation and engage the audiences that matter most through strategic communications, thought leadership, media relations and brand positioning.
Having worked with businesses of all sizes and at different stages of growth, I'm able to quickly understand new concepts, industries and challenges.
Whether you're entering a new market, building brand awareness, navigating change, or simply need an extra pair of hands, I help ensure your communications are clear, credible and effective.
I combine the strategic thinking of a senior consultant with the practicality of someone who is happy to roll up their sleeves and get things done.
I specialise in uncovering the stories others overlook: the insights, innovations and points of view that shape perception, strengthen reputation and connect with the audiences that matter most.
Whether you're launching something new, navigating change or looking to build greater visibility, I bring clarity, focus and a fresh perspective.
I'm a straight-talker, a collaborative partner and someone who brings energy, curiosity and commitment to every brief.
My reputation is built on trusted relationships, strong results and a genuine investment in helping clients succeed.
I work with ambitious businesses of all sizes, from growing start-ups and SMEs to established global companies.
Whether supporting a leadership team, marketing function or in-house communications team, I tailor my approach to each client’s goals, challenges and stage of growth.
Having worked with both entrepreneurial businesses and large international companies, I'm comfortable adapting to different ways of working, while remaining focused on building reputation, supporting growth and delivering meaningful results.
My fees depend on the scope, complexity and duration of the brief.
I offer flexible support tailored to your needs, whether that's ongoing PR and communications consultancy, support for a specific project or campaign, interim cover during a recruitment process, or additional support during busy periods.
Following an initial conversation, I'll recommend the most appropriate approach and provide a clear proposal outlining the scope of work, deliverables and costs.
I only take on briefs where I believe I can add genuine value and make a meaningful impact. If I'm not the right fit, I'll tell you and, where possible, recommend someone who is.
Both. I provide strategic communications consultancy and hands-on delivery support, depending on what clients need.
One of the reasons I chose to go independent is that I genuinely enjoy both the strategy and the delivery. I love helping clients solve communications challenges and shape the right approach, but I also enjoy rolling up my sleeves and making things happen.
Whether you need senior strategic counsel, support developing a communications plan, help delivering a campaign, or additional resource within your team, I can adapt my support to fit.
Get in touch. Many clients come to me with a challenge rather than a detailed brief, and that's absolutely fine. I'm happy to talk through your situation, ask questions and give an honest assessment of what I think will be most effective.
If I'm not the right person to help, I'll tell you, and do my best to recommend someone who is.
Absolutely. I can draw on a trusted network of experienced freelance specialists when additional expertise or capacity is needed.
This means I can scale support to meet the needs of larger projects while maintaining the flexibility and personal service that clients come to me for.
You'll always have one point of contact - me - ensuring accountability, seamless delivery and a clear line of communication from start to finish.
Drop me a line and let’s talk. We can discuss your goals, challenges and priorities, and what success looks like for you.
From there, I'll recommend the most appropriate approach and, if there's a good fit, provide a proposal outlining scope, deliverables, timings and costs.
